Sensing a business and cultural opportunity, Scholastic carefully translates English-language books like “Heidi” and “The Magic School Bus” to be used at schools in several Arab-speaking countries.
The publisher was on a rare and delicate mission to translate and mass-market books from America for a part of the world that often rails against American values.
Carol Sakoian, a vice president of Scholastic Inc., brought a small group of Arab officials into a conference room to screen a stack of stories. They read and read, about caterpillars, volcanoes, Amelia Earhart, and a big red dog named Clifford.