DeKalb schools looking to hire PR firm

Megan Matteucci:

As DeKalb County’s school system is cutting $115 million from its budget, it’s looking to hire a public relations firm to help improve the troubled district’s image.
The Atlanta Journal-Constitution has learned that the school board is soliciting bids for a company to provide “professional communication services” starting on July 1.
“The district is looking to retain a public relations specialist to be used as needed in critical situations which go beyond what a public school system is equipped to handle,” board Chairman Tom Bowen told the AJC on Tuesday. “All large organizations, including school districts, need to be able to quickly and properly communicate critical information internally to employees and externally to the public.”