Adding Personality to the College Admissions Mix

Robert Tomsho:

For years, colleges have asked applicants for their grade-point averages and standardized test scores.
Now, schools like Boston College, DePaul University and Tufts University also want to measure prospective students’ personalities.
Using recently developed evaluation systems, these schools and others are aiming to quantify so-called noncognitive traits such as leadership, resilience and creativity. Colleges say such assessments are boosting the admissions chances for some students who might not have qualified based solely on grades and traditional test scores. The noncognitive assessments also are being used to screen out students believed to be at a higher risk of dropping out, and to identify newly admitted students who might need extra tutoring.
Big nonprofits that administer standardized admissions tests, including the College Board, the Educational Testing Service and ACT Inc., are also getting in on the trend. ETS, for instance, which administers the Graduate Record Examination, or GRE, recently unveiled a “personal potential index” designed for schools that want to replace traditional letters of recommendation for prospective grad students with a standardized rating.
“There is quite a bit of demand for these [noncognitive] instruments,” says David Hawkins, director of public policy for the National Association of College Admissions Counseling. Educators say the use of such assessments is likely to grow as some schools search for new tools to recruit more minority and low-income students. At the same time, budget pressures are forcing public institutions in states like California and Florida to find new tools for selecting incoming students.