$60M Blown on PR: Why Education isn’t a Hot Topic in the 2008 Presidential Election

Ari Shapiro @ NPR:

The “Ed in ’08” campaign got $60 million to try to make education a prominent issue in the race for the White House. Former Colorado Gov. Roy Romer, the chairman of the nonprofit in charge of the project, talks with Ari Shapiro about why the topic hasn’t been high on the candidates’ radar.

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Money is not always the answer, nor is a top down approach. Edin08 is funded by Rockefeller Philanthropy Advisors, the Gates and Broad Foundations.