Typically parents justify the price of these videos, which range from $300 to $5,000, as an investment against a scholarship, one that might save a kid tens of thousands on annual tuition. Student-Athlete Showcase, which was founded in 2003 by Rex Grayner, a former college baseball player, also offers clients a full-dress press package — a so-called E-Profile that includes a résumé, a highlight reel, stats and a selective bio that looks suspiciously like a pedigree (the athletic achievements of a student’s dame and sire are underscored). As a sports matchmaker, Student-Athlete Showcase now boasts of winning clients an average of $12,000 in scholarship money, or a total of $1.7 million since the site’s introduction.