Potter Has Limited Effect on Reading Habits

Motoko Rich:

Of all the magical powers wielded by Harry Potter, perhaps none has cast a stronger spell than his supposed ability to transform the reading habits of young people. In what has become near mythology about the wildly popular series by J. K. Rowling, many parents, teachers, librarians and booksellers have credited it with inspiring a generation of kids to read for pleasure in a world dominated by instant messaging and music downloads.
And so it has, for many children. But in keeping with the intricately plotted novels themselves, the truth about Harry Potter and reading is not quite so straightforward a success story. Indeed, as the series draws to a much-lamented close, federal statistics show that the percentage of youngsters who read for fun continues to drop significantly as children get older, at almost exactly the same rate as before Harry Potter came along.