The increased popularity of “school choice” and charter schools has another — often overlooked — consequence: an increased emphasis on school marketing.
“Schools find themselves in a different environment today,” said Dr. Joe Nathan, director of the Center for School Change in Minnesota.
“It used to be pretty cut and dried who goes to what school.
“As we’ve evolved in the last decade toward more public school choice through the charter school movement, more and more families want to learn about their options.”
Delaware is one of the nation’s leaders in school choice, according to a 2005 report released by the nonprofit Rodel Foundation of Delaware.