Seen as the architect of the university’s ongoing response to protesters, Diermeier faces the brunt of criticism from the university’s various stakeholders. The ongoing fiasco puts the German-born academic in the driver’s seat of an actual reputational crisis, the specific niche Diermeier has spent decades studying as a business professor. He specifically addresses corporate responses to activist pressure and public relations scandals in academic articles and books, like 2011’s Reputation Rules: Strategies for Building your Company’s Most Valuable Asset.
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