A flurry of companies and entrepreneurs aim to fill the demand for mental-health help

Julie Wernau & Andrea Peterson:

A search for “anxiety relief” on Google pulls up links for supplements in the form of pills, patches, gummies and mouth sprays. There are vibrating devices that hang around your neck and “tone your vagus nerve,” weighted stuffed animals, bead-filled stress balls and coloring books that claim to bring calm. Ads for online talk therapy apps pop up on social-media sites.

Americans are anxious—and a flurry of old-line companies, upstarts and opportunistic entrepreneurs aim to fill the demand for relief.

Anxiety has come into focus across the country in part due to the stress of the pandemic, increased awareness about mental health and more screening in schools and at doctors’ offices. In a recent federal survey, 27% of respondents reported they had symptoms of an anxiety disorder. That’s up from 8% in 2019, according to the National Center for Health Statistics.

Americans looking for help have found that the supply of available and qualified therapists hasn’t kept up with demand. Some can’t afford the fees. That has left a growing industry geared toward anxiety outside the medical and traditional mental-health professions, including supplements, products and mental-health coaches.

The science behind much of the industry is unclear and in some cases questioned by scientists and researchers. The antianxiety claims of most products have no federal or regulatory oversight. The role of the Food and Drug Administration is to ensure that supplements meet safety standards, are well manufactured and accurately labeled, but the agency doesn’t need to approve supplements before they can be sold or marketed. Supplements might interact with other medications.