Nothing like a spokesperson issuing assurances that BuzzFeed “remains focused on human-generated journalism” to make you feel good about the future of the news industry, right?The Wall Street Journal reported Thursday on a staff memo at BuzzFeed that laid out plans for the digital media company to use OpenAI — creator of ChatGPT — to help write quizzes and other content. In the memo, BuzzFeed CEO Jonah Peretti wrote AI will play a role in both editorial and business operations at BuzzFeed within the next year.
“For example, a quiz to create a personal romantic comedy movie pitch might ask questions like, ‘Pick a trope for your rom-com,’ and ‘Tell us an endearing flaw you have,’” the Journal’s Alexandra Bruellreported. “The quiz would produce a unique, shareable write-up based on the individual’s responses, BuzzFeed said.”But, hey! Humans will still provide “cultural currency” and “inspired prompts,” according to Peretti’s memo.