There is, naturally, a synergy with the plaintiffs’ bar:
To help people navigate the legal risks, Ms. Steinhorn created a partnership with Vincent White, a lawyer focused on workplace harassment. Mr. White said Lioness has brought him enough agreements “to keep eight lawyers busy.” He does an initial review free; roughly 10 percent of those who interview end up pursuing a case with Mr. White’s firm.
The Times story is silent on whether that “partnership” profits the proprietors of Lioness. But this much is clear: The publicity is good for them.