Don’t ask if artificial intelligence is good or fair, ask how it shifts power

Pratyusha Kalluri:

Law enforcement, marketers, hospitals and other bodies apply artificial intelligence (AI) to decide on matters such as who is profiled as a criminal, who is likely to buy what product at what price, who gets medical treatment and who gets hired. These entities increasingly monitor and predict our behaviour, often motivated by power and profits.

It is not uncommon now for AI experts to ask whether an AI is ‘fair’ and ‘for good’. But ‘fair’ and ‘good’ are infinitely spacious words that any AI system can be squeezed into. The question to pose is a deeper one: how is AI shifting power?

From 12 July, thousands of researchers will meet virtually at the week-long International Conference on Machine Learning, one of the largest AI meetings in the world. Many researchers think that AI is neutral and often beneficial, marred only by biased data drawn from an unfair society. In reality, an indifferent field serves the powerful.