A new type of genetic profiling promises cleverer, better-looking children.

The Economist:

Debate about using science to create “bespoke” human beings of one sort or another usually revolves around the ideas of genetic engineering and cloning. People worry about these for two reasons. One is practical. The tinkering involved could end up harming the resulting individual. The other is a more visceral dislike of interfering with the process of reproduction, perhaps best encapsulated in the phrase “playing God”.

There is, however, a third way that the genetic dice which are thrown at the beginning of human life might be loaded—and it does not involve any risky tinkering. It is a twist on the well-established procedure of in vitro fertilisation (ivf). The twist would be to decide, on the basis of their dna, which of a group of available embryos should be implanted and brought to term.