Synthetic Content

Przemek Chojecki:

Fake News vs Synthetic Content
As an AI entrepreneur and a scientist I follow machine learning research on a daily basis. With the recent outcry about fake news and deepfakes, I wanted to test what is really possible if you were to generate an entire website with every piece of content on it by artificial intelligence. The whole process, which I describe below, let me arrive at a concept of a synthetic content, a content which is made purely through AI and machine-generation.

First of all, not every synthetic content is a fake news and vice versa. Secondly, it is almost impossible to determine whether a given piece of content is synthetic, especially if it was generated in a narrow knowledge domain. Hence a basic criterion for evaluating a piece of content should be its quality and whether it’s true or not.

If you think about it, a synthetic content is not necessarily bad. Imagine synthetic research, new science discoveries made by machines, which would only enrich our civilisation and boost our growth. This is the good side and this should be a true goal of building complex AI systems.