Each of us generates a significant amount of data each day during the normal course of our activities. Our phones and computers track our movement and actions, while our browsers and websites track our online activities. As we’ve seen, some of the largest tech companies can know more about us and our lives than our families and those closest to us.
As of now, that data is owned by the people who collect it, and they’re allowed to do anything they want with it. They’ve sold it, used it to target us with advertisements, and have analyzed the vast quantity of data to draw conclusions on whole populations, allowing them to monetize it.
We’ve also seen it abused. Some companies haven’t done enough to protect our data, resulting in breaches that have made our private information insecure. Others have sold it to disreputable companies, allowing them to target us for everything from marketing fraudulent services to influencing elections. Companies themselves have asked for better and clearer rules.
This needs to stop. Data generated by each individual needs to be owned by them, with certain rights conveyed that will allow them to know how it’s used and protect it. These rights include: