“The media has a huge credibility problem and it’s always had the problem,” he explained. “Oh, we talk about it differently today. Now we talk about it as a political bias. I think the issues have always been there. I mean, people were complaining about the bias of Walter Cronkite back in the 1960s.”
He continued: “78% of voters say that what reporters do with political news is promote their agenda. They think they use incidents as props for their agenda rather than seeking accurately record what happened. Only 14% think that a journalist is actually reporting what happened… If a reporter found out something that would hurt their favorite candidate, only 36% of voters think that they would report that.
“So voters are looking at them as a political activist, not as a source of information,” he concluded.