Oberlin bakery owner: Gibson’s Bakery paid a high cost for an unfairly damaged reputation

David Gibson:

What few understand is that this situation not only affected our business; it touched every aspect of our lives.

In the end, the words of my father inspired me to continue the fight. He said, “In my life, I’ve done everything I could to treat all people with dignity and respect. And now, nearing the end of my life, I’m going to die being labeled as a racist.”

There wasn’t enough time, he feared, to set the record straight. His legacy had been tarnished and he felt powerless to stop it. I had to see this case through.

This experience has taught me that reputations are a fragile thing. They take a lifetime to build, but only moments to destroy.

Ultimately, the jury sent a clear message in our case — that truth still matters. They awarded us $33 million in punitive damages and $11 million in compensatory damages for libel, tortious interference with business relationships and intentional infliction of emotional distress.

It’s my hope that the jury’s verdict against Oberlin College is a wake-up call. In an age where social media can spread lies at an alarming rate, what happened to Gibson’s Bakery could happen to anyone.

In the wake of the verdict, we’ve gone back to work — on our business and on rebuilding our family’s damaged reputation. Grandpa Gibson has resumed his favorite spot at a patio table outside our bakery. Before the protests, his time there was filled by conversations with passersby. But now, he often sits alone.

Our name has been cleared in a court of law. But rebuilding our reputation in the court of opinion will take time.