The data, in its native form, is completely useless because it doesn’t provide any value. It is sparse, distributed and unstructured – it is chaotic.
To make sense of the data, we have to transform and organize it – a process that produces information. However, for the information to become “knowledge,” which is learned, requires more work. Knowledge is connected information. There is a big jump between information and knowledge. It is a quality change, but it is not an easy change. It requires a transformation process which, by connecting the dots, creates sense, significance and meaning from the information.