Google — and its products like YouTube and Waze — combined to account for 34.2% of all time on digital media in June, according to Pivotal Research analyst Brian Wieser.
The details: Pivotal found that as Google increases its foothold into America’s daily routines, Facebook is seeing declines in time spent at a faster rate than before.
Core Facebook use (including Messenger) fell 10% in aggregated time spent for all content measured.
Even including Instagram and WhatsApp, Pivotal says it still observed a 6% decline.