Many Chinese high school graduates are willing to pay a high price for the right selection of their higher education institutions. Paying over US$7,550 for so-called ‘university counselors,’ Chinese students pay a higher price for the process preceding their uni years than the total cost of their entire college education.
A recent news item reported by China News Agency on the growing popularity of university counseling services has generated discussions on Chinese social media.
University counseling services have become an especially hot business now that the gaokao, China’s national university entrance exams, are over.
These kinds of counseling services help students to choose the best available institution based on their exam results, but they also include personality tests and the exploration of the potential future majors students could take on.