YouTube stars are being paid to sell academic cheating, a BBC investigation has found.
More than 250 channels are promoting EduBirdie, based in Ukraine, which allows students to buy essays, rather than doing the work themselves.
YouTube said it would help creators understand they cannot promote dishonest behaviour.
Sam Gyimah, Universities Minister for England, says YouTube has a moral responsibility to act.
He said he was shocked by the nature and scale of the videos uncovered by the BBC: “It’s clearly wrong because it is enabling and normalising cheating potentially on an industrial scale.”
The BBC Trending investigation uncovered more than 1,400 videos with a total of more than 700 million views containing EduBirdie adverts selling cheating to students and school pupils.
EduBirdie is based in Ukraine, but aims its services at pupils and students across the globe.