KIPP Houston, BBVA Compass reach $1.8M deal for campus naming rights

Jacob Carpenter:

L eaders of KIPP Houston and BBVA Compass on Monday celebrated a $1.8 million naming-rights agreement that will help fund the charter network’s newest campus.

Under the deal, which has been in the works for more than a year, the campus of KIPP Nexus on Houston’s northwest side will be called BBVA Compass Opportunity Campus. The agreement marks the first time a KIPP network has sold naming rights to a campus, continuing a slow-moving trend of schools selling naming rights to facilities as a way to generate revenue.