A record 78% of U.S. teens own iPhones

Michael Olson:

Apple’s share of smartphone ownership increased for the fifth consecutive Piper Jaffray Taking Stock With Teens survey. Of >6,000 respondents, 78% have an iPhone, the highest percentage we have seen in our survey (up from 76% in Spring-17). The iPhone may have room to move higher with 82% of teens anticipating their next phone to be an iPhone, also the highest ever recorded in our survey (up from 81% in Spring-17). Android was the runner up with 13%, flat from the spring.