Your outdated hardwiring isn’t a secret. Every company in every industry needs to persuade you to buy their product. Hacking your hunter-foraging operating system is the most effective way to do so. Marketers use tactics like social proof, tapping into our need for the tribe to keep us safe from danger.
As you know, Big Food puts sugar in everything because it’s more addictive than cocaine. As builders of technology products, we also try to put our own version of sugar into our products. Nir Eyal codified it for us as the Hook. Building a habit-forming product is our holy grail. Instagram, Snapchat, Candy Crush — we revere those that have done it the best and aspire to be like them.