When Paula Gosal took over as principal of the Chilliwack Middle School, she walked smack into the middle of a long-standing debate among the staff over awards. It wasn’t exactly a rumble that Gosal was tossed into so abruptly in the fall of 2016. Most of the teachers at this school for seventh- through ninth-graders in British Columbia had read the literature on awards, and were looking for feedback and support from their new principal. The majority wanted to do away with the school’s awards and awards assemblies, and needed the backing of their principal to make it happen.
“I did not have to be persuaded,” Gosal said. She called for a vote, and the staff unanimously decided to stop handing out awards.
Though data on the extent of school award-giving is scarce, the practice of delivering them is so customary that the Common Application to U.S. colleges includes spaces to report honors and other forms of recognition. Alongside their ubiquity, however, is abundant research showing that awards, rewards and other external incentives undermine intrinsic motivation.
“This is one of the most robust findings in social science—and also one of the most ignored,” wrote Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us. Pursuit of the trinket or prize extinguishes what might have been a flicker of internal interest in a subject, suffocating the genuine sources of motivation: mastery, autonomy and purpose. “To say ‘do this, and you’ll get that’ makes people lose interest in ‘this,’ ” said Alfie Kohn, author of Punished by Rewards. Awards are that much worse than rewards, Kohn added, because they are simply prizes made artificially limited.
The Chilliwack School District plans to spend C$153,673,539 during the 2017-2018 school year for about 14,000 students. (US$121,340,626). That’s $8,667 per student, or less than half of Madison’s nearly $20,000.