On the other hand, since it’s only measuring Facebook usage, it probably understates the case. If you factor in Twitter, texting, Clash of Clans and everything else you can do with your phone when a commercial comes on, those spikes would likely be much sharper.
Those graphs come via a longer blog post/op-ed from Facebook today, which is theoretically about the state of video advertising, and which offers advice about how to make effective ads.
It also includes some new video stats from the company. Among them: On average, Facebook users watch autoplay video for 16.7 seconds per clip; they watch autoplay video ads for 5.7 seconds.