“Through this lawsuit, we want to know the extent of Google’s data mining and marketing of student information to third parties,” Hood said. “I don’t think there could be any motivation other than greed for a company to deliberately keep secret how it collects and uses student information.”
The complaint claims that through a child’s educational account, “Google tracks, records, uses and saves the online activity of Mississippi’s children, all for the purpose of processing student data to build a profile, which in turn aids its advertising business.” That gives Google an unfair edge over its competitors and violates Mississippi consumer protection law, say state lawyers.