The trouble with being a former typesetter is that every day online is a new adventure in torture. Take the shape of quotation marks. These humble symbols are a dagger in my eye when a straight, or typewriter-style, pair appears in the midst of what is often otherwise typographic beauty. It’s a small, infuriating difference: “this” versus “this.”
Many aspects of website design have improved to the point that nuances and flourishes formerly reserved for the printed page are feasible and pleasing. But there’s a seemingly contrary motion afoot with quotation marks: At an increasing number of publications, they’ve been ironed straight. This may stem from a lack of awareness on the part of website designers or from the difficulty in a content-management system (CMS) getting the curl direction correct every time. It may also be that curly quotes’ time has come and gone.