How College Students Are Funding the Athletics Arms Race

Brad Wolverton, Ben Hallman, Shane Shifflett and Sandhya Kambhampati:

A river of cash is flowing into college sports, financing a spending spree among elite universities that has sent coaches’ salaries soaring and spurred new discussions about whether athletes should be paid. But most of that revenue is going to a handful of elite sports programs, leaving colleges like Georgia State to rely heavily on students to finance their athletic ambitions.

In the past five years, public universities pumped more than $10.3 billion in mandatory student fees and other subsidies into their sports programs, according to an examination by The Chronicle of Higher Education and The Huffington Post. The review included an inflation-adjusted analysis of financial reports provided to the NCAA by 201 public universities competing in Division I, information that was obtained through public-records requests.