A lot has changed in those two-plus decades, and Mr. Barnds’s job has expanded remarkably. Like other administrators and faculty and staff members on campuses around the country, he is learning to live in a world of tighter budgets, swelling regulations, and ever more assessment and competition.
“The pressure’s greater on enrollment officers for a whole host of reasons, but we’re not alone,” he says. “There’s increased pressure on every senior leader on a college campus.”