This style has been huge for some time now. Do you love it, or hate it?
Me—I’m in! Mind you, I’m a fan of all the betentacled linguistic lifeforms that have emerged from our cambrian explosion online. These days, people write insanely more text than they did before the Internet and mobile phones came along. So the volume of experimentation is correspondingly massive and, for me, delightful. One joy of our age is watching wordplay evolve at the pace of E.coli.