Museums Turn to Technology to Boost Attendance by Millennials

Michael Cannell:

If museums face an uncertain future, you wouldn’t know it from “Henri Matisse: The Cutouts,” which recently drew 664,000 to the Museum of Modern Art. The show was so thronged that MoMA kept its doors open round-the-clock on the closing weekend last month.

But blockbusters like Matisse may be deceptive. Art museum attendance dipped 5 percent from 2002 to 2012, according to the National Endowment for the Arts. Museumgoers 75 and older were the only age group to increase over that period. The guardians of posterity must be concerned about the future, no matter how long the lines may be.

Curators worry most about millennials. How do static galleries of canvas and artifact engage a generation raised on the reactive pleasures of right swipes and hyperlinks? How do you sell Goya when “Game of Thrones” is a click away?