Design education is “tragic”

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News: Apple’s head designer Jonathan Ive says he struggles to hire young staff as schools are failing to teach them how to make products.

Speaking at London’s Design Museum last night, Ive attacked design schools for failing to teach students how to make physical products and relying too heavily on “cheap” computers.

“So many of the designers that we interview don’t know how to make stuff, because workshops in design schools are expensive and computers are cheaper,” said Ive.

“That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.”

Ive, who is Apple’s senior vice president of design, said that students were being taught to use computer programs to make renderings that could “make a dreadful design look really palatable”.