The fastest-growing campus in the University of Wisconsin System has set another record for fall enrollment, thanks in large part to an initiative that capitalizes on its proximity to Iowa and Illinois.
UW-Platteville is effectively drawing students from three states with strategic pricing and a smaller campus that appeals to those who don’t want to study engineering or another high-demand field at a big school.
Nestled in southwestern Wisconsin about 20 miles from the Iowa and Illinois borders, the school known for engineering has figured out how to increase both enrollment and revenue while state support for higher education is waning and declining birthrates that began 20 years ago are making the competition for high school graduates stiffer.
Meanwhile, UW-Madison this week reported flat preliminary fall enrollment numbers. Several other UW System campuses saw fall enrollments creep up, and UW-Milwaukee reported it has reversed a seven-year decline in freshmen enrollment with stepped-up recruiting efforts.