Favorite books are something friends like to share and discuss. A Facebook meme facilitates this very interaction. You may have seen one of your friends post something like “List 10 books that have stayed with you in some way. Don’t take more than a few minutes, and don’t think too hard. They do not have to be the ‘right’ books or great works of literature, just ones that have affected you in some way.” If not great works of literature, what are the books that have stayed with us?
The following analysis was conducted on anonymized, aggregate data.
To answer this question we gathered a de-identified sample of over 130,000 status updates matching “10 books” or “ten books” appearing in the last two weeks of August 2014 (although the meme has been active over at least a year). The demographics of those posting were as follows: 63.7% were in the US, followed by 9.3%in India, and 6.3% in the UK. Women outnumbered men 3.1:1. The average age was 37. We therefore expect the books chosen to be reflective of this subset of the population.