This study explored the impact of the Internet on our reading behaviour. Using an exploratory survey, it examined the online and offline reading behaviour of individuals, and determined the underlying patterns, the differences between online and offline reading, and the impacts of the online environment on individuals’ reading behaviour. The findings indicated that there were definite differences between people’s online and offline reading behaviours. In general, online reading has had a negative impact on people’s cognition.
Concentration, comprehension, absorption and recall rates were all much lower while reading online than offline.