For Sale: Student Profiles

Stephanie Simon:

Each year, more than 2 million middle school and high school students fill out comprehensive surveys for the National Research Center for College & University Admissions detailing their academic records, their athletic skills, their religious leanings, their aspirations.
In short, it’s “their hopes and dreams,” said Ryan Munce, the group’s vice president. He compiles profiles on each child.

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Then he sells them.

The recent flurry of interest in updating federal privacy law focuses on preventing children’s personal information from being sold without parental consent. Left unnoticed: The huge and lucrative market of peddling profiles with student consent — even when that consent may not be entirely informed.