With enrollments down and tuition peaking, many colleges are looking everywhere for way to enhance their revenue streams. A new piece in the New York Times describes the rise of “bridge programs,” which are essentially third-party companies hired by colleges to recruit foreign students to study in American schools and prepare them for a foreign educational system.
The purpose of these programs is twofold: There is an abundance of talented foreign students eager to study in the U.S., but most have only heard of the big-name schools, but there aren’t a lot of spots open. Enter bridge programs, which steer foreign students toward lesser-known schools and offer them crash courses in the peculiarities of the American learning environment.
The second purpose of these programs—boosting applications and enrollment—is of more interest to the universities: