Western business schools have a crucial role to play in China

Simon Mosey:

Every business school in the western world places enormous stock in its global appeal, but how many of these institutions are genuinely catering for the market they probably covet above all others?
Latest OECD figures show that in 2010 the number of students studying internationally exceeded 4m for the first time, having topped 3m just five years earlier. The likes of India and Africa may have emerged as key targets, but it is China, inevitably, that demands special attention as the quest to expound the management wisdom of the west grows ever more competitive.
China needs entrepreneurs, but the notion that it is already a hotbed of innovation is a myth: it is still an imitator. Last year the Wall Street Journal, remarking on the findings of an investigation by the Chinese Academy of Social Sciences, observed that the typical Chinese entrepreneur might still be regarded as a restaurant owner or a farmer.