One of the most hidebound areas of the modern economy, and this applies in Europe just as much as the US, is higher education. Productivity has actually been falling in the sector in recent decades: there are now more employees per student graduated than there used to be. Good grief, they still use medieval technology like the lecture.
So there’s been some hope that all the lovely things being done on this internet might be able to shock the sector out of its indolence. Online lectures being only a part of it: physical libraries are becoming less important and so on.