Why Do Colleges Compete by Becoming More Expensive?

Victor E. Ferrall, Jr.:

It is ceaselessly (and correctly) observed that college tuition has gone through the roof and something must be done to get the cost of higher education under control. In the 10 years between 2000 and 2009, while the median income of American families grew a modest 16 percent, the cost of attending college shot up 63 percent; more than 70 percent for in-state students at public universities. Even during the terrible year 2009, when family income actually fell more than 2 percent, average tuitions rose nearly 4 percent at all institutions; more than 4 percent at public universities. Today, the list price for a student from an average American family to attend a prestige college or university for 7 1/2 months is only slightly less than her family’s entire income in 12 months.
Free marketers champion for-profit universities as the answer. If they are, it is an odd answer: 80 to 90 percent of the for-profits’ income comes from federal tax dollars–$26.5 billion in 2009. Another odd “solution” presently in play is to radically cut state aid for state universities which, of course, forces the universities to increase tuition even faster (and to try to replace in-state students with out-of-staters, for whom tuition is typically two to three times higher).