The Online Student

Steve Kolowich:

The average student pursuing a postsecondary credential completely online is a white, 33-year-old woman with a full-time job and a household income around $65,000 per year, according to a new survey sponsored by two companies involved in online consulting.
This woman is likely to be studying business — the chosen field of 34 percent of students who are, recently were, or soon plan to be enrolled in fully online programs, according to the survey. Business administration and management, a popular avenue for students across all of academe, is far and away the most popular degree among the survey respondents, enrolling a greater percentage of fully online students than STEM fields, the social sciences, and the humanities combined.
“Schools simply cannot offer enough business programs if they want to attract large numbers of online students,” write the authors of the survey on behalf of its sponsors.
Read more: http://www.insidehighered.com/news/2012/07/25/survey-provides-insight-who-enrolls-fully-online-programs-and-why#ixzz21h0eOzWi
Inside Higher Ed