Tess Vigeland: Can you tell me how to get to Sesame Street? By way of India?
The Children’s Television Workshop has built Sesame into a global brand over nearly half a century. It broadcasts in more than 145 countries and licenses everything from books to Elmo toys. Now in India, it’s launched a franchise business of for-profit Sesame Street-branded schools. It plans to open 20 preschools by next spring and 380 within five years.
Marketplace’s Mark Garrison has this report, brought to you by the letters N and Y, for New York