But there’s another culprit at work: the college admissions process itself. If you want to buy shares of stock, bid on antiques, search for a job, or look for Mr. Right in 2011, you will likely go to a marketplace driven by the electronic exchange of information. There will be quick, flexible transactions, broad access to buyers and sellers, and powerful algorithms that efficiently match supply and demand. If you are a student looking for a college or a college looking for a student, by contrast, you’re stuck with an archaic, over-complicated, under-managed system that still relies on things like bus trips to airport convention centers and the physical transmission of pieces of paper. That’s why under-matching is so pervasive. The higher education market only works for students who have the resources to overcome its terrible inefficiency. Everyone else is out of luck.
As a result, the odds appear to be against Jameel, who attends a 1,600-student public high school where the large majority of children qualify for the federal free and reduced-price lunch program and the staff of three guidance counselors was cut to two last year. Determination can take you only so far if there’s no one to help you find your way.
But Jameel’s local school system has made one recent move that might work significantly in his favor. A few days after returning from the college fair, Jameel logged on to a new Web site that is the result of a contract between the Miami-Dade County school system and a Boston-based company called ConnectEDU. The site offered Jameel loads of information about different colleges and universities, along with strategies for filling out college applications and getting scholarships and financial aid. It was also a vessel for information about Jameel himself–his grades, courses, and activities, along with short animated quizzes designed to identify his strengths and goals. There were checklists and schedules and friendly reminders, all tailored to the personal aspirations the site had gleaned from Jameel, all focused on identifying the colleges that might meet them.