Jeff Lowell, an assistant principal at Interlake High School in Bellevue, Wash., normally dismisses the e-mails he gets from businesses trying to sell to his 1,500 students.
He was intrigued, however, by the pitch he received in September from Fresh Healthy Vending, a San Diego franchise operation that offers vending machines stocked with snacks and drinks it touts as alternatives to junk food.
“Everybody (understands) what eating right does for you and how much it ends up affecting your ability to think,” Lowell says. “We decided we wanted to try it.”
Lowell signed a one-year contract allowing Fresh Healthy to park its machines near Interlake’s gym in exchange for 15 percent of profits. In late November, Fresh Healthy installed three machines, featuring goodies such as Kashi granola bars and Stonyfield Farm fruit smoothies, next to older machines that sell Powerade and Dasani water. The top seller in the new machines so far: Pirate’s Booty cheese puffs.