B-Schools Redouble Efforts Overseas

Diana Middleton

U.S. business schools, faced with a decline in applications from overseas, are stepping up international recruiting efforts to preserve what they say is an essential component of an institution’s credibility.
Improved schools abroad, tougher employment prospects in the U.S., and the expense of attending an American school have led to fewer foreign applications at many programs, officials at several business schools say.
Overall, international enrollment at U.S. business schools dropped to 24.8% in the 2009-10 school year, down from 26.5% two years prior, according to the Association to Advance Collegiate Schools of Business, an accrediting body.
Harder hit are schools that don’t have the global demand of institutions such as Harvard Business School and the University of Pennsylvania’s Wharton School, where international enrollments have generally remained steady or increased.