13 Writing Tips

Chuck Palahniuk:

Twenty years ago, a friend and I walked around downtown Portland at Christmas. The big department stores: Meier and Frank… Fredrick and Nelson… Nordstroms… their big display windows each held a simple, pretty scene: a mannequin wearing clothes or a perfume bottle sitting in fake snow. But the windows at the J.J. Newberry’s store, damn, they were crammed with dolls and tinsel and spatulas and screwdriver sets and pillows, vacuum cleaners, plastic hangers, gerbils, silk flowers, candy – you get the point. Each of the hundreds of different objects was priced with a faded circle of red cardboard. And walking past, my friend, Laurie, took a long look and said, “Their window-dressing philosophy must be: ‘If the window doesn’t look quite right – put more in’.”
She said the perfect comment at the perfect moment, and I remember it two decades later because it made me laugh. Those other, pretty display windows… I’m sure they were stylist and tasteful, but I have no real memory of how they looked.
For this essay, my goal is to put more in. To put together a kind-of Christmas stocking of ideas, with the hope that something will be useful. Or like packing the gift boxes for readers, putting in candy and a squirrel and a book and some toys and a necklace, I’m hoping that enough variety will guarantee that something here will occur as completely asinine, but something else might be perfect.