And now Bronson has turned his fertile imagination to the act of creativity itself. In a Newsweek cover story early this month, Bronson and his co-author Merryman write about the crisis of creativity now affecting American schools and children. According to Bronson, the results of creativity tests for American kids has been falling since 1990 – a particularly worrying statistic given that these test scores have been rising over the past twenty years in most other industrialized countries around the world.
So it was a real honor to have Po come into the Techcrunch.TV studio last week to talk about Silicon Valley creativity, its role in the broader economy, his own creativity and why, exactly, there’s a creativity crisis today in American schools. This may be the single most important issue facing not only the American economy, but also our culture and society. And there are few, if any, writers around today who can discuss creativity with the same erudition, imagination and wit as Po Bronson.