Greg Mortenson via Jay Matthews:

Greg Mortenson’s first book, “Three Cups of Tea,” was a gravity-defying, wide-screen, wilderness adventure. It began with the author’s failed attempt to climb the world’s second-highest mountain. It included a daring rescue, a bonding with an alien tribe in a tiny cliffside village and his establishment of several dozen schools in Taliban territory despite being kidnapped and threatened with death.
That book, which came out in 2006, was a publishing-industry cliffhanger, too. Mortenson hated the subtitle Penguin insisted on: “One Man’s Mission to Fight Terrorism One School at a Time.” It sold nicely in hardcover, enough to merit a paperback edition and to persuade the publisher to insert Mortenson’s preferred subtitle: “One Man’s Mission to Promote Peace One School at a Time.”