For these high school students, some real-world business experience

Karen Rivedal:

Students in a La Follette High School business club are finding it a little tougher than they expected to sell special headsets offering real-time game coverage to Badger sports fans.
“Sales are slower than we had hoped,” said June Anderson, adviser to the school’s DECA Club, whose members have been offering the headsets for $20 each as a fundraiser outside Camp Randall before every home football game.
With five home games finished and just two left – on Oct. 31 and Nov. 14 – the students have sold only about 500 of the pre-tuned earpiece radios, or about half the club’s goal.
“(Students) know now that they have to take a lot of no’s before they get a yes,” Anderson said. “They need to know (the radio’s) features and benefits and really be able to relate how they will benefit the customer to make the sale easier. That’s been a good thing for them to learn.”